As you scale your expert business, there's the possibility that you'll run up against your "Entrepreneur Type," and that it will lead you to either create the offer that aligns with you and makes you feel THRILLED to be in business. . . or else makes you hate what you've built and throw up resistance.
In this article, we're going to go over the three "types" and how they show up in business.
Here's a video on the topic in case that's easier for you:
https://youtu.be/43pZvjiv7B8?si=woOkWP3K0IJFn5TS
Every expert has a "battery," if you will, of three main motivators:
Most of us have all three motivators driving us, but there will always be one that's more important than the others. And this primary driver is what makes you keep preferring . . .or disliking. . . the same offers even when they work amazingly for another entrepreneur.
And remember: you will have all three motivators at some level. What matters is your PRIMARY motivator and that your offer incorporates these motivators in the order they're present in your psychology.
The first motivator is freedom. Freedom is your ability to control your life on your terms and build the business you desire. Freedom types tend to want to have lots of time off and prefer offers which give them ultimate freedom to do what they please, when they please. This type is generally less concerned about building out a specific "system" or doing any one particular thing. "Laptop lifestyle" people fall into this category.
These types love offers like: